Do Something Big Campaign

Big Brothers Big Sisters of Kentuckiana has been a passion project for me from the moment we had our first meeting. The concept that one person can drastically change the course of a young person’s life was something that drives me in my decision-making to this day. The “Do Something Big” campaign was a low budget project that relied on black and white advertising, print, digital and tv, to broadcast the message that small interactions of support and kindness can change the trajectory of a young person’s life with the powerful use of the word: believe.