UofL Capital Campaign

The University of Louisville proposed a goal to raise $1 Billion dollars in a capital campaign. In conjunction with the “UofL Now” campaign, awareness was achieved, and in concert with a robust capital campaign using traditional marketing methods, the goal was surpassed – pulling in over 1.3 Billion dollars in revenue, to update and renovate, as well as inject dollars into the learning and college experience for incoming and future students. My creative team was able to be a part of it, by creating memorable marketing pieces to support the messaging and goal. This campaign also enabled many initiatives to promote entrepreneurs, including a military veterans program for vet-owned startups